At their most profound level, both UX (user experience) and UI (user interface) focus on how to improve human experience of systems. Websites designed with UX and UI in mind are shaped and guided by questions like: UX and UI bring the human factor to the center stage, so our daily interactions with web pages […]
Category: Blog
Discover the transformative power of UX and UI design in our latest blog series, where we delve into the intricacies of creating user-centric websites that not only attract but also retain customers. Our insightful posts explore the limitations of popular website builders like Wix and Squarespace and why they may not always be the ideal choice for achieving your business goals. We also discuss the strategic value of website rebuilds, analyzing how revamping your online presence can significantly enhance your digital marketing efforts. Additionally, we emphasize the importance of Key Performance Indicators (KPIs) in measuring and driving website success, offering expert tips on selecting the most impactful metrics. Dive deeper into the world of user experience with our comprehensive guide on benchmarking UX, where we provide practical tips for evaluating and enhancing your digital products. Finally, our series covers the role of Business Intelligence (BI) and data dashboards in today’s data-heavy business landscape, highlighting how these tools can streamline decision-making processes and give your business a competitive edge. Join us in exploring these crucial aspects of digital marketing and website optimization.
All Website Builders Are the Same – Right? When a company is starting out, it might seem like the cheapest solutions to get online and get going will be best, but this is one of the most expensive mistakes that a business can make if the proper planning and understanding of marketing isn’t a major […]
Categories
Website Rebuild – Does It Make Sense?
Arguably one of the most important pieces of a digital marketing strategy is a company’s website. Having an effective web presence allows potential customers to find your business when they’re searching online, engage with your brand as they research, and become long-term clients and supporters of your business. If your website is a brochure rather […]
Categories
7 KPI’s That Are Worth Paying Attention To
There is an overwhelming number of metrics to monitor when tracking website performance. Therefore, it makes sense to focus on a few key metrics that tell the whole story. Key performance indicators (KPI’s) are used to see which goals are being met. The variables you track depend on your priorities, but in this article, you’ll […]
Each experience is subjective and finding exactly the right UX path to success requires you to be as objective as possible. After reading a few things about why UX design matters, you’ve decided to give it a try. You’ve got a team working on your next big digital product and eliminating even the tiniest bumps […]
Categories
Business Intelligence and Data Dashboards
Businesses are becoming increasingly more complicated because of the large amount of data not being properly organized and evaluated. Analyzing that data and making effective decisions can give your business a competitive edge. Business intelligence (BI) dashboards are information management tools that can help a company simplify data analysis. BI dashboard advantages include improved data visibility, […]