Search Engine Optimization

Search Engine Optimization – or SEO – is the process of optimizing your website to better align with popular search engine algorithms.   Since it’s estimated that 70% of all search traffic goes to the top 3 results, SEO is an important part of an inbound marketing strategy and is one of the key factors in increasing your visibility.

black and silver laptop computer

Benefits of Search Engine Optimization

Most shoppers don’t click through the first 30 links when they perform a search engine query.  In fact, they’re not likely to make it past the third listing.   Having good SEO can help your business appear in front of those who are directly searching for your solutions in various places like Google, Apple Maps, and more. 
Plain and simple – SEO gets you more visibility in front of more customers.
black Android smartphone showing google site on white surface

Increase Visibility

Get found by more people in more places – search engines, maps, directory listings and more. Our team uses white-hat methods to create added visibility for your business and build authority and trust for your brand.

Better ROI

Businesses with well executed search engine optimization strategies get more organic traffic to their online websites or brick-n-mortar locations which leads to higher revenue.

Frequently Asked Questions

Local SEO is great for businesses that serve a local area or community. Your business benefits from local directory listings by ensuring that your locations, areas of service, reviews, and contact information are properly accessible from sites that have high domain authority (DA).

Common local SEO strategies include geography-based search terms (such as “inbound marketing Austin”) for which you are competing with your local community’s service providers. Appearing higher in search results can bring a significant uplift in business.

For online-only businesses, eCommerce companies, and digital services (such as software or SaaS), a national strategy is often the best way to put your product or service directly in front of consumers at various parts of their sales process.

Answering common questions (like “what is SEO?”) is a great way to build trust with your prospects when they’re doing research (let us know if it’s working!) Providing product or service information during the purchase phase is a key opportunity to highlight great reviews, competitive advantages, and instill trust in your brand (ie “SEO Agency Austin”).

Unfortunately, nothing is guaranteed to work. SEO is a dynamic game, and your competitors are playing it as well. The key to an effective SEO strategy is to understand your competitors and your market.

We increase the success rate of our clients’ projects by utilizing industry-leading software, SEMRush, paired with live business dashboards to help you understand your competition, their weaknesses, and how much it would cost your business to dominate specific segments of the market.

Most sources indicate that SEO takes 3+ months to take effect, but the specific timeline depends entirely on your project. Early results can be seen as quickly as the third or fourth week, while large corporate and national SEO strategies can take significantly longer to show considerable improvements.

It’s important to keep a constant pulse on your key performance indicators (KPIs) and track your metrics using reports and data dashboards to see how your rankings improve over time.

Don't Know What You Need?

Start with a Free Website Audit
  • This field is for validation purposes and should be left unchanged.

How Marketing Automation Helps Businesses Scale

BiOptimizers

How Marketing Automation Helped a Health Supplement Company Grow Sales by over 300%

DWeb

Digital Marketing Strategy Deployed to Launch IoT Network Company

Giddy

New Website & Full Service Digital Sales Solution Nets over $250K In First 90 Days

Simple Plan IT

SEO and Digital Marketing Strategy drives campaign engagement and increases traffic 86%

More From Our Blog

How Does SEO Work?

What is SEO, why do you need it, and how does it help your business?…

Website Rebuild – Does It Make Sense?

Arguably one of the most important pieces of a digital marketing strategy is a company’s…

SEO Basics – Ultimate Guide for Beginners

To the uninitiated, search engine optimization or SEO can feel akin to learning a foreign…

Using Search Intent to Boost SEO Performance

Search intent is a commonly ignored aspect of search engine optimization that should attract more…

Basics of SEO Explained

SEO (search engine optimization) is one of the key marketing channels that many businesses rely…

Guide to Proper Yoast Setup

Have you heard about the benefits of SEO, but have no idea how to go…