Veterans can save up to 90% off the entire HubSpot product suite.

One of the most overlooked benefits for veteran entrepreneurs is the HubSpot Startup Program which gives eligible startups with less than $2M in funding an opportunity to get 90% off their first year of service, followed by a 50% discount for the second, and 30% discount for the third year. The best part – there are no blackout products, which means you can grab as many products as your company can handle and get 90% off the entire HubSpot product suite.

What is HubSpot?

HubSpot is a leading inbound marketing, sales, and marketing automation software – founded by Brian Halligan and Dharmesh Shah in 2006 – the enables its customers to attract prospects, qualify and convert leads, and manage customer relationships. While HubSpot is mainly known for its CRM product, offerings include social media marketing, content management, analytics, email automation, chatbots and more.

HubSpot offers hundreds of integrations, which allows you to connect multiple business services (like SEMRush, Databox, Zapier, and more) to a central hub from which you can run your marketing operations. By having a single platform from which your marketing department can operate, companies can increase the efficiency of marketing operations and have more granular segments to personalize their marketing and sales interactions.

What is a CRM?
A customer relationship management platform (or CRM) is a tool that lets you manage your company’s interactions with prospects and customers. It uses information about your customers’ history with your business to identify opportunities for sales, retention, marketing growth, and support.

A well organized CRM can give you access to critical customer data, such as their frequency of purchases, the types of products or services that they engaged with, and any interaction your company has had with the customer – emails, social chats, sales, support tickets, and more.

So what about HubSpot’s CRM?

A search for the top CRMs will show that HubSpot is an industry-leading solution alongside Salesforce, Pipedrive, and more, and with its integrations into hundreds of solutions to make your workflow easier, not to mention the custom API that can be integrated with most services that don’t already have an app.

What is inbound marketing?

When considering marketing strategies, the approach is usually broken up into two categories: inbound marketing and outbound marketing. Inbound marketing involves drawing customers to your products and services organically through prospective clients engaging in finding a solution. Outbound marketing, on the other hand, involves pushing the message about the brand out to the market.

Content marketing costs 62% less than outbound marketing but provides three times the leads.

Think of inbound marketing as a “pull” process – people are looking to buy, and you’re pulling them in your direction.  Outbound marketing is a “push” process – you’re telling people about your brand offerings in the hope that they will be in need of it.  The biggest advantage that inbound marketing strategies have over outbound marketing strategies is the timing of the interaction.  With inbound marketing, the prospective client or customer is interacting with you at the time that they are researching with the intent to buy, so you are interacting with a much smaller audience with a better market fit.

Working with an agency that specializes in inbound marketing – like Auden Digital – can get you a lift of 30% on the traffic to your site, and an increase in conversion by at least 1%.  In many cases, that alone can double the revenue of a business as shown on this ROI calculator.


What are the benefits of HubSpot?

One of the reasons that HubSpot is an industry-leading platform is because it helps you manage your entire inbound marketing strategy in one place.  HubSpot prides itself on being the “All-in-one inbound marketing software that has everything you need to get found, engage new people, and nurture them into leads that sales will love,” and their onboarding program – or onboarding through an agency partner – helps you hit the ground running from day one.


HubSpot’s Marketing Hub helps you turn strangers into prospects and customers.

Unify your Sales and Marketing: HubSpot’s database is the same across all of its hubs, so information that you collect is available immediately for personalization, emails, sales, and support.  By keeping all of the information in your company up to date in a single platform, you can provide a better user experience for your customers.

HubSpot Startups Program

By this point, it should be clear that HubSpot can handle most of your marketing and sales needs, but isn’t it a bit expensive? The good news for startups is that HubSpot offers 30-50% off all of its services to qualifying startups through their HubSpot for Startups program and their HubSpot for Entrepreneurs programs.  Qualifications vary between the programs, but the benefits are similar.

For startups that are part of an accelerator, incubator or VC program HubSpot has yet another tier of savings – if you have raised less than $2M, HubSpot offers 90% off their entire product offering, and veterans who meet the qualifications with their business have a fast-track to getting started.

HubSpot for Veterans

One of the approved Accelerator/Incubator programs that HubSpot works with to offer 90% off to qualifying businesses is Bunker Labs.  Bunker Labs is a national 501-C(3) nonprofit organization that is dedicated to helping veteran-owned businesses through every stage of growth.  For those just starting out, you can join their online Launch Lab Online program to join Bunker Labs and unlock the benefits of qualifying for 90% off through the HubSpot Startup Program.

Businesses that qualify can save thousands on their monthly marketing, sales, and support spend.  Take this example of a company that has 1000 contacts, 10 sales personnel, and 5 service personnel.  On HubSpot’s professional tier, this company would only have to pay a few hundred a month to run its entire marketing, sales, and service operation in a single platform.


HubSpot Solutions Partners

With all of the features, integrations, and capabilities of HubSpot it can quickly get overwhelming trying to get all of the functionality of the software going for your company at once.  Luckily, HubSpot has a marketplace of Solutions Partners who are trained and certified to help you onboard.  While working with an agency partner may come with some costs, HubSpot addresses this by waiving the onboarding fees for any company that’s working with a Partner.  Additionally, finding a partner that understands your needs on a more personal level can result in a better onboarding experience and a more personalized setup.

Working with a Partner

Every Partner is different and can provide your company with a different focus depending on the company’s specializations.  At Auden Digital, we pride ourselves on being veteran-owned and operated, with over 15 years of experience in digital marketing.  Our goal is to help veterans get the most out of their sales and marketing by focusing on inbound marketing automation and search engine optimization.  In addition to the discounts offered by HubSpot, we provide 15% off discounts to all veterans as a thank you for your service.

As a bonus, Partners can negotiate trial periods that allow you to spend time onboarding and training on the platform before you start paying for it!


HubSpot is one of the most powerful all-in-one inbound marketing solutions on the market, and their integrated CRM, marketing, sales, and support platforms allow you to keep your company’s information on customers, campaigns and deals all in one place.  By signing up for Bunker Labs (for free) you can qualify for HubSpot’s startup program, which can save you up to 90% if you qualify.

To get the most out of our solution, consider working with a partner that understands your needs and can help you set up the platform to achieve them.  By doing so, you’ll also save yourself the HubSpot onboarding fee.  Whichever implementation route you take, rest assured that you’re investing your marketing dollars wisely for your business!

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