Conversion Rate Optimization

Why WordPress is a Better Solution Than Wix or Squarespace

Why Wix and Squarespace Don’t Get the Results You Want

All Website Builders Are the Same – Right? When a company is starting out, it might seem like the cheapest solutions to get online and get going will be best, but this is one of the most expensive mistakes that a business can make if the proper planning and understanding of marketing isn’t a major …

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Redesigning a website with wireframes

Website Rebuild – Does It Make Sense?

Arguably one of the most important pieces of a digital marketing strategy is a company’s website.  Having an effective web presence allows potential customers to find your business when they’re searching online, engage with your brand as they research, and become long-term clients and supporters of your business.  If your website is a brochure rather …

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Online buyer navigating an e-commerce website

What is CTR & Why Is it important for my Austin E-Commerce Site?

CTR Strategy It’s one thing to take out ads for your business, but it’s no good if you can’t get people to actually visit your website. That’s why click-through rate, or CTR, is so important. There are more ways than ever to make your digital mark, but you need to know what’s most effective for …

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Marketing group discussing conversion rate optimization

How To Increase Conversion Rates – An Austin Expert’s Guide

If you have an online presence, you want to make sure that it’s actually doing something for you. You don’t just want them to visit your website. You want them to buy your product. Turning a visitor into a customer is known as a conversion, and Auden Digital can help you attract more customers with …

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Importance of UX & UI Design & Driving Conversions with Landing Pages

At their most profound level, both UX (user experience) and UI (user interface) focus on how to improve human experience of systems. Websites designed with UX and UI in mind are shaped and guided by questions like: How do users feel when interacting with sites? How can websites better fulfill and anticipate users’ needs? How …

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Driving Conversions with a Successful Landing Page

Maximizing the return on each acquired website visitor is the idea behind what landing pages are all about. It’s becoming increasingly difficult to convert casual visitors into buying customers with the volume of competition. Your offer needs to pop for it to compete against the horde of other brands fighting for the same sale. The …

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