To deliver a full scale sales and marketing experience for customers, Auden Digital launched an automated WordPress platform that took a ~.8% conversion rate and grew that to over 1.7% within the first 90 days using data analysis and testing. Page load time was optimized to 1.9 seconds with a powerful combination of caching and CDNs.
Integration of the Hubspot CRM suite, social proof, automated campaigns, and segmented lists based on customer information created an end-to-end inbound marketing solution targeted and providing a unique user experience from start to finish. The creation of a 17-point touch inbound marketing strategy based on discovery research led to over 160,000 possible user journeys designed to personalize the sales process for a truly unique experience. Implemented automations saved over 30 hours of manual labor per week- leveraging data analysis and smart marketing to lighten their workload and reduce potential overhead.